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Sustainable Marketing Communications In The AI Era


In partnership with the American Association for Employer Relations (A+), this hands-on training will equip professionals with the knowledge and tools to use AI ethically and effectively. Each bi-weekly module lasts approximately two hours, with discussions and group activities. 

By the end of the series, participants will have a marketing communications playbook that aligns with sustainable AI practices and supports consistent content creation and staff training.

The final will consist of the instructor's review of the playbook and a class presentation of the playbook and its creational process for additional feedback.

Modules

  • Sustainable Marketing Communications Essentials

  • Building an AI Powered Playbook - Part One

  • Building an AI Powered Playbook - Part Two